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Since virtual reality and augmented reality are gaining popularity, brands and businesses have been investing in these mediums. With an increasing number of brands venturing into the space and a growing customer base, it’s evident that this space is here to stay and will only get bigger.

However, one essential yet overlooked aspect of venturing into the world of virtual reality and augmented reality is intellectual property protection.

If you own a brand and wish to protect it in the metaverse, it is important to register and trademark the brand.

This registration and trademarking process protects your brand from trademark infringement and delivers legal protection.

Business owners should consider registering their brand in the metaverse for a variety of reasons.

First and foremost, registration ensures legal protection for your brand and its distinctive elements.

Also, trademark registration provides legal protection for your brand and any goods or services bearing the trademark that are used to identify the goods or services.

Lastly, trademark registration gives you legal protection against others using your brand without permission. In this way, trademarks provide brands with legal protection and help brands build a reputation.

For businesses entering the metaverse, it is essential to understand trademark registration and trademark infringement processes before filing a trademark application.

This will help ensure that brands are protected and also assist businesses in developing a comprehensive approach to intellectual property rights management in the metaverse.

Talking to a trademark attorney will help you understand property rights and intellectual property better, which is vital for doing business and protecting your brand in the new digital world—the metaverse!

Book a call with Imani Law LLP to learn how to protect your brand in the Metaverse.

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