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Updated: Mar 3, 2023

If you're an entrepreneur or a business owner, you may have considered filing a trademark for your brand or product.

Trademarks protect your brand's unique identity, preventing competitors from using a similar name or design.

Filing a trademark can be a complicated and time-consuming process, which is why many people consider doing it themselves.

However, in this blog post, we'll explain why you should hire an attorney to file your trademark instead of DIY-ing it.

1. Legal Expertise

The first and most obvious reason to hire an attorney to file your trademark is that they have the legal expertise to do it correctly. T

Trademark law is complex, and even small mistakes can result in your trademark being denied or invalidated.

An experienced trademark attorney will be familiar with the trademark application process and the legal requirements for a successful application.

They can also provide guidance on the best way to protect your brand and avoid potential legal disputes.

2. Time and Money

Filing a trademark application can be a lengthy process, and doing it yourself can take up a significant amount of your time.

An attorney can handle the entire process for you, freeing up your time to focus on your business. Additionally, if you make a mistake on your application, it can result in delays or even the need to refile, which can cost you both time and money.

Hiring an attorney can help ensure that your application is filed correctly the first time around, saving you time and money in the long run.

3. Comprehensive Search

Before filing a trademark application, it's important to conduct a comprehensive search to ensure that your proposed trademark isn't already in use by another company.

This is a critical step in the trademark application process, and it's one that an attorney can help you with.

They can conduct a thorough search and provide guidance on whether your proposed trademark is likely to be approved. This can save you from the disappointment of having your application denied later on.

4. Protection and Enforcement

Once your trademark is approved, it's important to protect it from infringement by others. An attorney can help you enforce your trademark rights and take legal action against infringers if necessary. They can also provide guidance on how to monitor your trademark and ensure that it remains valid.


Filing a trademark is a critical step in protecting your brand, and it's not something to be taken lightly.

Hiring an attorney to file your trademark can save you time and money, ensure that your application is filed correctly, and provide valuable legal expertise throughout the process.

If you're considering filing a trademark, it's worth consulting with an experienced trademark attorney to ensure that you get the protection your brand deserves.

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